Direction - Art Direction
Dive into the approach; references; and process that fueled the creation of the Nike Lunar Roam, Nike’s first foray back into the Lunar world. This episode will tap a member of Nike’s master footwear design team to detail the rich context that today’s educated consumer thirsts for — placing the product on the cultural spectrum through real, authentic, design storytelling. We combine an intentional, avant-garde visual display with product team discussions about the brand's innovative vision, unveiling their product-specific references to demonstrate how the design team brought the silhouette to life for the New Age Explorer.
